About The Event

4th – 7th January 2013

The 90’s saw the rise of the Supermodels and turned them into legendary fashion icons. This year, the most influential fashion bloggers and trendsetters from all around the world will have the opportunity to meet and interact with top designers, taking part in the ‘making’ of the new fashion icons of today.

The new collections are the inspiration behind FIRENZE4EVER sixth edition, showing the hottest trends to watch out for next season! The 90’s are back with a modern wave in an exclusive event where the virtual fashion world is transformed into reality.

New Fashion Icons

Luisa Via Roma will host a special contest “I love 90’s” throughout the event, as well as a black & white party with a performance by 2ManyDjs.

During the two-day “Style Lab“, models, photographers, make-up artists and hairdressers will assist the fashion bloggers with their fashion shoots.

Luisa Via Roma and Alcantara will also collaborate on an exciting new partnership. A spectacular display will be set up at the flagship store in Florence from 5th-15th January 2013.